Your glass can be more than half full. My experience understanding Midwestern businesses and their clients, I quickly step in, listen to your needs, understand your situation, plan the work, execute, and get you the sustainable results you deserve.

Marketing Solutions

• Marketing Management Consulting
• Marketing Contract Work
• Market Research
• Digital Inbound Marketing Strategy, Setup, and Optimization
• Expanding Revenue Streams
• Start-up Go-To-Market Strategy
• B2B Lead Generation

For a growing business, marketing should not be a one-size-fits-all. As someone responsible for your budget, you cannot  afford to waste time and money chasing what you ‘should be doing’ instead of executing select tactics that actually have positive return on your investment. By scheduling a quick, no obligation conversation, you can save yourself time and money. Most importantly, after that initial meeting, you will have the confidence knowing what your next marketing actions should be.

Operational Solutions

• Acquisition Transition Facilitation
• Data Analysis & Reporting
• Forecasting
• Management Coaching
• Training Modules

Mature businesses in a steady, stable industry should carefully evaluate adding full-time employees to their staff if the return of their contribution will be significantly positive. For those situations, AB Strategic’s services are not a good fit. There are three specific scenarios where a business owner or manager would want to inquire for AB Strategic’s help.

1. You have an unexpected opportunity or challenge that you need help with. You don’t anticipate this work to be long-term (longer than 18 months).
2. You need help with skilled execution, but the weekly requirements work is less than a full-time employee’s time.
3. You know you have an opportunity to improve, and want to have strategic advise and assistance on retainer to guide you to the success that you know is there.

If you fall into one of these three categories, then you have nothing to lose so reach out today to set up an initial meeting.

AB Strategic Consulting Services

Coaching organizations from point A to B with systems, marketing, and analytics assistance. 

AB Strategic offers consulting and contracting services helping growing companies improve their data efforts.   Over 18 years experience in the food, agriculture, and education industries has led to numerous marketing campaigns, digital strategy implementations, marketing metric programs, training modules, Continuous Improvement plans, coaching of professionals, and refined the approach required to build the relationships to help businesses like yours achieve top and bottom-line growth goals. 

AB’s strategic approach starts by answering the questions ‘Where to play?’ and ‘How to win?’. Once the goal is identified, the process focuses on testing practical solutions for proven returns. In addition, no change is worthwhile if it doesn’t last a while, so customized training programs can be developed so you can generate sustainable returns well after the job is done.

Why AB Strategic Consulting?

The advice and work provided have a foundation in sound data, built up through customized analysis, culminating in proven results. “A/B Testing” or split testing is an analytics practice test a hypothesis on a statistically significant subset of your target audience to determine whether tactic ‘A’ or ‘B’ is preferable.  AB Strategic’s consulting work utilizes this philosophy of making small, iterative tests to continually optimize your solution.

AB Strategic is also a play on the ABStract. Most problems, opportunities and ideas start in an abstract manner. It takes vision and experience in process and systems to create a method from the madness.  Over years, many growing businesses may eventually improve on these problems themselves, but time is money and your competition is not waiting. This speed of execution and training for sustainability is the service provided to you.

One of the best parts of this line of work is connecting with new people, hearing your story,  working together to fully understanding your opportunity and then providing the work, guidance and training you and your company deserve.

Don’t wait to take action. I’m excited to hear from you!

“In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing.” – Theodore Roosevelt