About

AB Strategic Consulting Services

Coaching organizations from point A to B with systems, marketing, and analytics assistance. 

AB Strategic offers consulting and contracting services helping growing companies improve their data efforts.   Over 18 years experience in the food, agriculture, and education industries has led to numerous marketing campaigns, digital strategy implementations, marketing metric programs, training modules, Continuous Improvement plans, coaching of professionals, and refined the approach required to build the relationships to help businesses like yours achieve top and bottom-line growth goals. 

AB’s strategic approach starts by answering the questions ‘Where to play?’ and ‘How to win?’. Once the goal is identified, the process focuses on testing practical solutions for proven returns. In addition, no change is worthwhile if it doesn’t last a while, so customized training programs can be developed so you can generate sustainable returns well after the job is done.

Why AB Strategic Consulting?

The advice and work provided have a foundation in sound data, built up through customized analysis, culminating in proven results. “A/B Testing” or split testing is an analytics practice test a hypothesis on a statistically significant subset of your target audience to determine whether tactic ‘A’ or ‘B’ is preferable.  AB Strategic’s consulting work utilizes this philosophy of making small, iterative tests to continually optimize your solution.

AB Strategic is also a play on the ABStract. Most problems, opportunities and ideas start in an abstract manner. It takes vision and experience in process and systems to create a method from the madness.  Over years, many growing businesses may eventually improve on these problems themselves, but time is money and your competition is not waiting. This speed of execution and training for sustainability is the service provided to you.